Klaviyo vs Constant Contact
A detailed comparison of Klaviyo and Constant Contact — features, pricing, pros & cons, and which one is right for you.
Last updated: April 3, 2026
TL;DR
Klaviyo edges ahead in 3 of 5 categories, especially in feature depth and value for money. But Constant Contact fights back, especially in ease of use and learning curve — your choice depends on what matters most to your workflow.
🎯 Quick Pick Quiz
Answer 4quick questions and we'll recommend the best fit for you
How big is your team?
Question 1 of 4
Klaviyo
Email and SMS marketing platform built for e-commerce. Deep integrations with Shopify, WooCommerce, and other platforms for data-driven campaigns.
Constant Contact
Established email marketing platform known for reliability and ease of use. Popular with small businesses, nonprofits, and event organizers.
🥊 Head to Head
Tale of the tape — how they stack up across 5 key dimensions
🏆Klaviyo wins 3 of 5 categories
Feature Comparison
| Feature | Klaviyo | Constant Contact |
|---|---|---|
| Drag Drop Editor | ✓ | ✓ |
| Email Automations | Advanced | Basic |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Signup Forms | ✓ | ✓ |
| Segmentation | Advanced | Basic |
| Analytics Reporting | ✓ | ✓ |
| API | ✓ | ✓ |
| Sms Marketing | ✓ | ✓ |
| Template Library | 100+ | 200+ |
| Deliverability Tools | ✓ | ✓ |
| Free Tier | ✓ | ✗ |
✨ Vibe Check
What's it actually like to use these tools day-to-day?
Klaviyo
Klaviyo is the email tool that thinks in dollars and cents. Every feature is built around e-commerce: abandoned cart flows, purchase follow-ups, revenue per email. If you run a Shopify store, it's basically a no-brainer. If you don't sell products online, it'll feel like wearing a tuxedo to a barbecue.
Constant Contact
Constant Contact is the email marketing equivalent of your dad's reliable station wagon. It's been around forever, it works, and the support team will literally walk you through everything. But the templates feel like they haven't been updated since 2015, and you're paying a premium for not much innovation.
Pros & Cons
Klaviyo
✓ Pros
- •Best-in-class e-commerce integrations
- •Powerful segmentation based on purchase data
- •Excellent pre-built automation flows
- •Strong SMS marketing capabilities
- •Revenue attribution reporting
✗ Cons
- •Gets expensive as list grows
- •Primarily focused on e-commerce
- •Can be complex for beginners
- •Limited usefulness outside e-commerce
Constant Contact
✓ Pros
- •Very easy to learn and use
- •Excellent customer support
- •Good event marketing features
- •High deliverability rates
- •Social media posting included
✗ Cons
- •No free plan
- •Automation features are limited
- •Templates feel dated
- •Higher price for what you get compared to competitors
🔄 Switching Difficulty
Already using one? Here's what to expect if you switch.
Expect some manual work — certain configurations and integrations will need to be rebuilt.
Straightforward migration — most data can be exported/imported with minimal fuss.
The Verdict: Klaviyo or Constant Contact?
Choose Klaviyo if…
you prioritize e-commerce businesses wanting data-driven email and sms marketing with deep shopify integration.
Choose Constant Contact if…
you prioritize small businesses and nonprofits wanting a reliable, easy-to-use email marketing solution.
Klaviyo offers a free plan, making it easy to try before committing. The best choice depends on your team size, workflow complexity, and specific needs.
Ready to try?
Frequently Asked Questions
Is Klaviyo better than Constant Contact?▼
It depends on your needs. Klaviyo is best for e-commerce businesses wanting data-driven email and sms marketing with deep shopify integration, while Constant Contact excels at small businesses and nonprofits wanting a reliable, easy-to-use email marketing solution. Klaviyo offers a free plan you can try.
Can I switch from Klaviyo to Constant Contact?▼
Yes, most email marketing tools offer data migration or import features. Constant Contact can typically import data from Klaviyo via export or direct integration. Plan for a transition period as your team adapts to the new workflow.
Which is cheaper, Klaviyo or Constant Contact?▼
Klaviyo pricing starts at Free (up to 250 contacts). Constant Contact pricing starts at $12/mo (Lite). Klaviyo offers a free tier — compare features at each price point to find the best value.
Do Klaviyo and Constant Contact have free plans?▼
Klaviyo offers a free plan. Constant Contact does not have a free plan.