Sprout Social vs Metricool
A detailed comparison of Sprout Social and Metricool — features, pricing, pros & cons, and which one is right for you.
Last updated: April 3, 2026
TL;DR
Metricool takes the lead in 3 of 5 categories, especially in value for money and learning curve. Still, Sprout Social holds its own, especially in feature depth and scalability — the right pick depends on your priorities.
🎯 Quick Pick Quiz
Answer 4quick questions and we'll recommend the best fit for you
How big is your team?
Question 1 of 4
Sprout Social
Enterprise-grade social media management platform with powerful analytics, social listening, and CRM features. Premium offering for serious teams.
Metricool
All-in-one social media management platform with scheduling, analytics, ad management, and competitor analysis. Growing fast with generous free plan.
🥊 Head to Head
Tale of the tape — how they stack up across 5 key dimensions
🏆Metricool wins 3 of 5 categories
Feature Comparison
| Feature | Sprout Social | Metricool |
|---|---|---|
| Post Scheduling | ✓ | ✓ |
| Social Inbox | ✓ | ✓ |
| Analytics | Advanced | Advanced |
| Social Listening | ✓ | ✗ |
| Team Collaboration | ✓ | ✓ |
| Content Calendar | ✓ | ✓ |
| AI Features | ✓ | ✓ |
| Auto Posting | ✓ | ✓ |
| Platforms Supported | Instagram, Facebook, X, LinkedIn, YouTube, TikTok, Pinterest, WhatsApp | Instagram, Facebook, X, LinkedIn, YouTube, TikTok, Pinterest, Twitch, Google Business |
| Approval Workflows | ✓ | ✗ |
| Bulk Scheduling | ✓ | ✓ |
| White Label | ✓ | ✗ |
✨ Vibe Check
What's it actually like to use these tools day-to-day?
Sprout Social
Sprout Social is the Rolls Royce of social media management. Everything about it screams premium — the analytics are gorgeous, the social CRM is powerful, and the listening features are enterprise-grade. The only problem? The pricing is also Rolls Royce-level. At $199+/seat/month, it's firmly in 'do you have budget?' territory.
Metricool
Metricool is the social media tool that makes you wonder why others charge so much. The free plan is genuinely useful, the analytics are surprisingly deep, and it even includes ad management. It's growing fast and for good reason — it offers near-premium features at budget-friendly prices.
Pros & Cons
Sprout Social
✓ Pros
- •Best-in-class analytics and reporting
- •Excellent social CRM features
- •Powerful social listening
- •Beautiful, intuitive interface
- •Great customer support
✗ Cons
- •Very expensive per-seat pricing
- •No free plan
- •Costly for small teams
- •Some features require add-ons
Metricool
✓ Pros
- •Generous free plan
- •Excellent analytics dashboard
- •Ad management included
- •Competitor analysis built-in
- •Very affordable paid plans
✗ Cons
- •Less established than Hootsuite/Buffer
- •Social listening is limited
- •Team features on higher plans only
- •Some platforms have limited features
🔄 Switching Difficulty
Already using one? Here's what to expect if you switch.
Expect some manual work — certain configurations and integrations will need to be rebuilt.
Straightforward migration — most data can be exported/imported with minimal fuss.
The Verdict: Sprout Social or Metricool?
Choose Sprout Social if…
you prioritize enterprise and agency teams wanting premium social media management with deep analytics and crm.
Choose Metricool if…
you prioritize small businesses and freelancers wanting an affordable all-in-one social media tool with great analytics.
Metricool offers a free plan, making it easy to try before committing. The best choice depends on your team size, workflow complexity, and specific needs.
Ready to try?
Frequently Asked Questions
Is Sprout Social better than Metricool?▼
It depends on your needs. Sprout Social is best for enterprise and agency teams wanting premium social media management with deep analytics and crm, while Metricool excels at small businesses and freelancers wanting an affordable all-in-one social media tool with great analytics. Metricool offers a free plan you can try.
Can I switch from Sprout Social to Metricool?▼
Yes, most social media management tools offer data migration or import features. Metricool can typically import data from Sprout Social via export or direct integration. Plan for a transition period as your team adapts to the new workflow.
Which is cheaper, Sprout Social or Metricool?▼
Sprout Social pricing starts at $199/seat/mo (Standard). Metricool pricing starts at Free (1 brand). Metricool offers a free tier — compare features at each price point to find the best value.
Do Sprout Social and Metricool have free plans?▼
Sprout Social does not have a free plan. Metricool offers a free plan.