ActiveCampaign vs Brevo
A detailed comparison of ActiveCampaign and Brevo — features, pricing, pros & cons, and which one is right for you.
Last updated: April 3, 2026
TL;DR
Brevo takes the lead in 3 of 5 categories, especially in value for money and learning curve. Still, ActiveCampaign holds its own, especially in feature depth — the right pick depends on your priorities.
🎯 Quick Pick Quiz
Answer 4quick questions and we'll recommend the best fit for you
How big is your team?
Question 1 of 4
ActiveCampaign
Advanced email marketing and marketing automation platform with built-in CRM. Known for its powerful automation workflows and segmentation.
Brevo
All-in-one marketing platform (formerly Sendinblue) offering email, SMS, chat, and CRM. Known for affordable pricing based on emails sent rather than contacts.
🥊 Head to Head
Tale of the tape — how they stack up across 5 key dimensions
🏆Brevo wins 3 of 5 categories
Feature Comparison
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Drag Drop Editor | ✓ | ✓ |
| Email Automations | Advanced | Advanced |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Signup Forms | ✓ | ✓ |
| Segmentation | Advanced | Standard |
| Analytics Reporting | ✓ | ✓ |
| API | ✓ | ✓ |
| Sms Marketing | ✓ | ✓ |
| Template Library | 250+ | 60+ |
| Deliverability Tools | ✓ | ✓ |
| Free Tier | ✗ | ✓ |
✨ Vibe Check
What's it actually like to use these tools day-to-day?
ActiveCampaign
ActiveCampaign is the automation nerd's paradise. The workflow builder is genuinely best-in-class — you can create sequences so sophisticated they feel like a choose-your-own-adventure book. It's not the prettiest tool, and the learning curve is real, but once you master it, your email game goes to another level.
Brevo
Brevo is the scrappy underdog that punches way above its weight. The pricing model is genius — you pay per email sent, not per contact, which means you can have a massive list without going broke. It's not the flashiest tool, but for the price, you get email, SMS, chat, and CRM. That's hard to argue with.
Pros & Cons
ActiveCampaign
✓ Pros
- •Industry-leading automation builder
- •Built-in CRM functionality
- •Excellent segmentation and personalization
- •Great deliverability rates
- •500+ integrations
✗ Cons
- •No free plan
- •Steeper learning curve
- •Email designer could be more modern
- •Pricing increases with contact count
Brevo
✓ Pros
- •Pricing based on emails sent, not contacts
- •Includes SMS, chat, and CRM
- •Very affordable entry point
- •Good automation capabilities
- •GDPR-compliant by design
✗ Cons
- •Free plan limited to 300 emails/day
- •Email designer less polished than competitors
- •Deliverability can vary
- •Advanced features need higher tiers
🔄 Switching Difficulty
Already using one? Here's what to expect if you switch.
Expect some manual work — certain configurations and integrations will need to be rebuilt.
Straightforward migration — most data can be exported/imported with minimal fuss.
The Verdict: ActiveCampaign or Brevo?
Choose ActiveCampaign if…
you prioritize marketers who need advanced automation workflows and crm integration in one platform.
Choose Brevo if…
you prioritize budget-conscious businesses wanting email, sms, and crm in one affordable platform.
Brevo offers a free plan, making it easy to try before committing. The best choice depends on your team size, workflow complexity, and specific needs.
Ready to try?
Frequently Asked Questions
Is ActiveCampaign better than Brevo?▼
It depends on your needs. ActiveCampaign is best for marketers who need advanced automation workflows and crm integration in one platform, while Brevo excels at budget-conscious businesses wanting email, sms, and crm in one affordable platform. Brevo offers a free plan you can try.
Can I switch from ActiveCampaign to Brevo?▼
Yes, most email marketing tools offer data migration or import features. Brevo can typically import data from ActiveCampaign via export or direct integration. Plan for a transition period as your team adapts to the new workflow.
Which is cheaper, ActiveCampaign or Brevo?▼
ActiveCampaign pricing starts at $15/mo (Starter). Brevo pricing starts at Free (300 emails/day). Brevo offers a free tier — compare features at each price point to find the best value.
Do ActiveCampaign and Brevo have free plans?▼
ActiveCampaign does not have a free plan. Brevo offers a free plan.