Mailchimp vs Brevo
A detailed comparison of Mailchimp and Brevo — features, pricing, pros & cons, and which one is right for you.
Last updated: April 3, 2026
TL;DR
Brevo takes the lead in 3 of 5 categories, especially in value for money and scalability. Still, Mailchimp holds its own, especially in learning curve — the right pick depends on your priorities.
🎯 Quick Pick Quiz
Answer 4quick questions and we'll recommend the best fit for you
How big is your team?
Question 1 of 4
Mailchimp
The most popular email marketing platform for small businesses. Offers email campaigns, automations, landing pages, and audience management.
Brevo
All-in-one marketing platform (formerly Sendinblue) offering email, SMS, chat, and CRM. Known for affordable pricing based on emails sent rather than contacts.
🥊 Head to Head
Tale of the tape — how they stack up across 5 key dimensions
🏆Brevo wins 3 of 5 categories
Feature Comparison
| Feature | Mailchimp | Brevo |
|---|---|---|
| Drag Drop Editor | ✓ | ✓ |
| Email Automations | Standard | Advanced |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Signup Forms | ✓ | ✓ |
| Segmentation | Standard | Standard |
| Analytics Reporting | ✓ | ✓ |
| API | ✓ | ✓ |
| Sms Marketing | ✓ | ✓ |
| Template Library | 100+ | 60+ |
| Deliverability Tools | ✓ | ✓ |
| Free Tier | ✓ | ✓ |
✨ Vibe Check
What's it actually like to use these tools day-to-day?
Mailchimp
Mailchimp is email marketing's comfort food. Everyone knows it, everyone's tried it, and it works fine for getting started. The free plan is decent, the editor is drag-and-drop easy, and the monkey mascot is weirdly charming. But once your list grows past a few thousand, the pricing starts to sting.
Brevo
Brevo is the scrappy underdog that punches way above its weight. The pricing model is genius — you pay per email sent, not per contact, which means you can have a massive list without going broke. It's not the flashiest tool, but for the price, you get email, SMS, chat, and CRM. That's hard to argue with.
Pros & Cons
Mailchimp
✓ Pros
- •Industry-leading brand recognition
- •Easy drag-and-drop editor
- •Generous free plan for starters
- •Good template library
- •Built-in landing pages and forms
✗ Cons
- •Gets expensive as contacts grow
- •Automations are basic on lower plans
- •Limited advanced segmentation on free plan
- •Support can be slow on free tier
Brevo
✓ Pros
- •Pricing based on emails sent, not contacts
- •Includes SMS, chat, and CRM
- •Very affordable entry point
- •Good automation capabilities
- •GDPR-compliant by design
✗ Cons
- •Free plan limited to 300 emails/day
- •Email designer less polished than competitors
- •Deliverability can vary
- •Advanced features need higher tiers
🔄 Switching Difficulty
Already using one? Here's what to expect if you switch.
Straightforward migration — most data can be exported/imported with minimal fuss.
Straightforward migration — most data can be exported/imported with minimal fuss.
The Verdict: Mailchimp or Brevo?
Choose Mailchimp if…
you prioritize small businesses and beginners wanting an easy-to-use email marketing platform with a free plan.
Choose Brevo if…
you prioritize budget-conscious businesses wanting email, sms, and crm in one affordable platform.
Both tools offer free plans — we recommend trying both before committing. The best choice depends on your team size, workflow complexity, and specific needs.
Ready to try?
Frequently Asked Questions
Is Mailchimp better than Brevo?▼
It depends on your needs. Mailchimp is best for small businesses and beginners wanting an easy-to-use email marketing platform with a free plan, while Brevo excels at budget-conscious businesses wanting email, sms, and crm in one affordable platform. Both have free plans you can try.
Can I switch from Mailchimp to Brevo?▼
Yes, most email marketing tools offer data migration or import features. Brevo can typically import data from Mailchimp via export or direct integration. Plan for a transition period as your team adapts to the new workflow.
Which is cheaper, Mailchimp or Brevo?▼
Mailchimp pricing starts at Free (up to 500 contacts). Brevo pricing starts at Free (300 emails/day). Both offer free tiers — compare features at each price point to find the best value.
Do Mailchimp and Brevo have free plans?▼
Mailchimp offers a free plan. Brevo offers a free plan.